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Feb 09


Posted on February 9, 2024 at 9:20 AM by Darren Musselwhite

Last year was our first year back in our beautifully-renovated BankPlus Amphitheater and it did not disappoint!  Prior to the renovations, the most concerts ever held in one season was eight.  In 2023, we delivered twelve concerts!  The future looks even brighter and our investment is already paying big dividends!


Thanks to the Memphis Business Journal for recognizing the significance of our renovation investment and considering us for this prestigious award!


Let me recap how we arrived at the decision for the massive renovation.  For several years leading up to 2021, it appeared that our venue had become stale with the same few artists each year.  I was contacted in early 2021 by Todd Mastry and met with other regional promoters, then simply asked the question, “what do we need to do to our amphitheater to bring bigger, better, and more concerts?”  Our Board of Aldermen supported a $10 million investment to increase permanent seating capacity from just under 4,000 to approximately 9,800, still leaving a small artificial grassy area; double bathroom capacity; add new concession buildings on the west and south sides with new gate entrances; add an air-controlled premium ticket holder lounge building with interior and exterior seating; add new boxes for group seating; add a commissary for better food and beverage distribution; add a café for the artists; add a new merchandise sales canopy near the main entrance; and improve convenience and security at all gates.


This investment has already proven to answer my 2021 question and achieve our goal.  The annual revenue created increased by over 200% in year one, 2023, and we expect an increase of over 400% by year three in 2025.  The surrounding economic impact will spread exponentially with the increased tourism draw created by pouring over 10,000 new consumers on many concert days into our marketplace.  This new draw also fits perfectly near the first-ever leisure and recreation district created in Southaven and Desoto County at Silo Square and the greater Snowden entertainment district that encompasses and connects Snowden Grove Park by new pedestrian routes to local businesses.  The overall financial dividends will be huge for Southaven, but equally important, our enhancements at the BankPlus Amphitheater will add to the quality of life for our own citizens making Southaven an even better place to live.

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